A Case Study of Some of Our Content Publishing Work

Hotwire is proud to have developed, designed and published over 150 annual reports for clients in the years since we first opened our doors. In fact, this is an area of specialty we quickly became known for and continue to dominate in the local creative sector. We have had the honour of doing this for The Botswana Insurance Holdings Limited (BIHL) Group for many years, and are pleased to have done the same for their 2018 Annual Report.

The Brief:

As a listed entity, The BIHL Group is required to publish a comprehensive annual report each year. Having worked on this for over a decade with them, we wanted to deliver and even more exceptional piece of work – one of true value, relevance and indeed design innovation – to support them. Our challenge was to balance creativity and purpose with what we know the expectations and standard of a listed entity’s annual report ought to be.

What We Did:

The design strikes a balance between form and function. From photography style to narrative approach and engaging yet simple infographic and presentation of data, it is at once beautiful and functional. The use of reflective imagery points both to the idea of looking back and looking into the future, also playing on current strategy of Engineering Legacies – building the futures and future securities of its clients through clear, strategic and calculated efforts, at once informing and shaping a future its stakeholders enter together.  Moreover, the index and navigation system lends to the positioning of simplicity and convenience already adopted, making the physical experience of reading this report a simple one. Each section within the report is colour coded for ease of reference, so the reader is always aware what area they are reading about and it fits in. In the Report, we looked at the projects delivered, actions taken and progress made in BIHL’s unending bid to build on its rich heritage and leverage its Strength in Numbers for a prosperous future. This was about leveraging this publication format to continue to build on the BIHL story.

The Result:

An annual report that is ad functional as it is enjoyable to read was the result of our efforts. Client is happy once again with yet another piece of great work, adding to a stellar records of strong annual reports by The BIHL Group.

Below are pictures from the project.

Client and/or Stakeholder Testimonial

“We have worked with Hotwire for our annual report for as long as I can remember. It is a big project, a stressful project, and an enjoyable project – we trust them with it entirely and they never disappoint.” – Tebogo Keepetsoe (The BIHL Group)

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