How & Why
Learn more about what drives our business and our team; our raison d’être.
Our Way of Thinking
We believe everything stems from and is inherently shaped by human interaction with other humans or with products and services. At the core, we believe human behaviour can be altered in relation to the quality of the input invested in the relationship. Put simply, if you love something, you buy it! If you don’t, you just won’t. We build upon this through the power of authentic, meaningful and creative communication.
We want to challenge, inspire and empower people and businesses. Thus, Hotwire for us is as much a noun as it is a verb, as we “hotwire” relationships. There is nothing we will not do or cannot do to help ensure we endear people to the brands that we manage. Our media neutral approach is living proof of this. Though we are a part of an industry that strives to keep up with the times, we are not just about seasons and fads. We are about relevant and meaningful solutions.
What Matters Most to Us
What matters most to us is the relationships we build. We build them up to last a lifetime in our endeavour to change the world. This fervent passion for building relationships is something you will see in our people, in the values we live every day, and in our work.
Our core values are captured succinctly in our ViRi model, and these are the foundation of every thought, every plan, and every masterpiece. These Values are consistent across the Hotwire family of brands. The components of the ViRi model? Value, Integrity, Relevance and Innovation.
By creating value, we are able to invest more in our people and business, and thus able to create greater and more sustainable value for our colleagues, our clients, and our partners (suppliers, etc). Our stakeholders must at every turn see, feel and appreciate the value we provide – it goes beyond rhetoric; we deliver.
Integrity to us is a broad philosophy. It covers the provision of honest work, working in a fair, transparent, ethical and moral manner. We are and are seen to be trustworthy virtuous as individuals and as a collective. People want to work with us.
We base our efforts on insights and experience, delivering solutions that are nuanced for the particular need. This means taking time to know the issue or client at hand. We do not believe in cookie-cutter approaches.
We believe in always learning, always growing and always innovating. This is how we stay ahead of the proverbial game and how we ensure we are leaders, rather than followers.
To enhance the relationships, reputations and perceptions of businesses in the markets in which we operate. This is through sound and strategic communications work that embodies passion, purpose and our ViRis.
To help ensure communications has an essential strategic role within any business narrative from the onset, growing our discipline and our sector, and ensuring mutual benefit.